Bratpack Knows You Inside Out
The Bag People are in and they are about to turn you inside out.
Using only the contents of your bag, bag expert Bratpack can tell whether you’re the casual type who has a very laidback attitude, the sporty type who is always on the go or the adventurer whose wanderlust is insatiable.
With the help of Dr. Liza Manalo-Mapagu, Managing Director of Assessment Analytics,Inc., specializing in test development, competency-based assessment, training and consulting, Bratpack has made choosing a bag that complements your personality down to a science.
We don’t call ourselves the Bag People for nothing, jests Brian Kong, Marketing Officer for Bratpack. Bratpack carries a lot of brand of bags which have very distinct styles. I guess you could say we as much bags as there are personalities.
Like JanSport - founded in Seattle by three mountain climbing hippies - that produced the cult classic SuperBreak backpack, has remained a favorite among travelers, thrill seekers, and adventurers who want to get out and discover the world for over 40 years now.
Similarly, Timbuk2 is another brand that is fit for those that lead an active lifestyle. It’s this toughness that made it an instant hit with San Francisco bicycle messengers when it first came out in 1989 and it’s still the same quality that makes Timbuk2 popular among urbanites, students and young professionals until now.
There is also Belgian brand Hedgren that takes inspiration from the perfect symmetry of a cube. Its casual style emphasizes clean lines and elegant accents that create a stylish yet functional design to meet the demanding needs of the modern urban woman.
It’s not just bags we’re offering, but a lifestyle, says Kong. And on the opening of their flagship store at Greenbelt 5 – designed by multi awarded graphic house Team Manila- with new brands that cater to more lifestyles like skate brand DC and Sector9, Sanuk the surfers and beach bums, Skull Candy for music lovers, as well as Eastpak and Life is Good, Bratpack is conquering a new territory, more people and of course, much more personalities.
Bratpack is a member of the Primer Group that carries global brands that makes for a practical and personal billboard of expression for urban dwellers, promoted through collaborations with the indie art and music scenes’ finest. Inspire. Interpret. Express. For inquiries email firstname.lastname@example.org or visit their website at http:/packsforbrats.multiply.com.
Bratpack has branches at Greenbelt 5, Robinsons Place Manila, Robinsons Galleria, SM Cagayan de Oro, SM Davao, SM The Block, SM Pampanga, SM Southmall and Ayala Cebu.
Made from bombproof Ballistic nylon, a synthetic nylon fabric used in World War II airmen’s flak (which is an abbreviation of the German word for anti-aircraft guns) jackets, it’s no wonder that Timbuk2 bags have been dubbed as indestructible.
Graphic design houses like Electrolychee, WeeWillDoodle, 27+20, Collision Theory, Pilipinas Street Plan and Osomundo partnered with Bratpack to create limited edition one-of-a-kind bags as part of its Graphic Remix line.
JanSport was founded in 1967 by three hippies – Skip Yowell, Murray Pletz and Jan Lewis – and is now one of the biggest pack manufacturers in the world using the tenets of the hippie code of conduct of love, peace and freedom.
Made with the modern urban woman’s eye in mind, Swedish brand Hedgren’s simple and elegant bags are inspired by the sublime symmetry of the cube that stands for fashion, comfort and functionality that’s sure to pull any outfit together.
True to its indie roots, the Bratpack flagship store at Greenbelt 5 was designed by renowned graphic design house Team Manila.